Car news / Audi of America Reports May 2008 Sales |
04.06.2008
Audi of America Reports May 2008 SalesCar News /
- de Nysschen expects market share increase - Audi A4 and TT sales up - Record May CPO sales AUBURN HILLS, Mich., June 3, 2008; Audi of America, Inc. announced todayauto sales for the month of May totaling 8,534, a slight decrease of 2.9%from last year"s figures, however, the brand expects to record an increasein market share for the month. Audi Certified Pre-Owned (CPO) salescontinued their record-setting trend; compared with last year"s Mayfigures, CPO sales rose to 3,364 units, an increase of 42.7%. "Our recent advertising and marketing campaigns have driven consumerawareness and consideration of Audi to record levels," said Johan deNysschen, executive vice president, Audi of America. "With dealersreporting strong traffic, nearly 12,000 consumers chose to buy Audi in May.I look forward to continuing this trend as more consumers experiencedriving and owning an Audi." As auto buyers nationwide adjusted to high gas prices and a tightereconomy, Audi"s combined offering of luxury and fuel economy buckedindustry trends. Nationwide, Audi sales of the A4 jumped 21.5%, the A4Cabriolet grew by 12.5%, and the TT continued its successful run with a5.1% increase. To date, Audi has sold 36,820 vehicles in 2008, a 2.9% decrease over theprevious year; CPO sales for 2008 total 15,454, an increase of 45.5% over2007. ABOUT AUDI OF AMERICA Audi of America, Inc. offers a line of luxury vehicles that include theAudi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; thehigh performance S4 sedan, Avant and Cabriolet models, the high-revving RS4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injectiontechnology; the S5 Coupe with 354 hp; the design-leading A6 sedan andAvant; the V-10 powered high performance S6 sedan; the Audi Q7 performanceSUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; theall-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminumR8, one of the most exclusive mid-engine sports cars in the world.
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