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Skoda Australia announces new ambassador partnership with the internationally acclaimed Australian cyclist, Phil Anderson OAM

Škoda and one of Australia’s cycling hero"s, Phil Anderson,both share a real passion and commitment to cycling. Škoda’sassociation with cycling reaches back over 100 years. Now part of theVolkswagen Group, the fourth largest automotive group globally, Škodafirst began manufacturing bicycles in 1895 before commencing production ofmotor vehicles, and the association with cycling continues. Škoda is apartner of the UCI (Union Cycliste Internationale) and sponsor of the mostprestigious cycling event worldwide, the Tour de France. This yearŠkoda became the premier partner and official automobile sponsor ofAustralia’s Tour Down Under.

Phil Anderson won gold in the 1978 Commonwealth Games, turned pro andjoined the intensely competitive professional European road circuit with acareer spanning 16 years and culminating with additional Commonwealth goldin 1994, the year of his retirement. Anderson also holds the unique honourof being the first Australian (and first non-European) to wear theprestigious yellow jersey in the Tour de France. Ultimately Phil Andersonwore the yellow jersey 11 times and rose to number one in the world.

“Phil Anderson paved the way to Europe for the Australian ridersof today and is highly respected for his achievements. In some ways we aretrying to do what he did, but in reverse, by introducing the Škodabrand to the Australian market. It’s a great fit and its fantastichaving Phil on board”, said Mattthew Wiesner, Head of ŠkodaAustralia.

To further cement its support of cycling in this country, ŠkodaAustralia is now the Official Broadcast Partner of Cycling on SBS.Škoda sponsors the daily highlights from the most exhilarating andchallenging cycling races across Europe. In May, Škoda and SBS bringyou the best highlights of the Giro d’Italia, July sees coverage ofthe most gruelling cycling event of the year, the mighty Tour de France andAugust highlights the Vuelta a España. Cycling fans also have theopportunity to enter a prize draw on www.sbs.com.au for the chance to enjoytheir own VIP Tour de France experience, courtesy of Škoda Australiaand SBS.