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Car news / Volkswagen Builds on Their Sponsorship of Independent Cinema With a Follow-Up Campaign That Urges You to "See Film Differently"

17.05.2008

Volkswagen Builds on Their Sponsorship of Independent Cinema With a Follow-Up Campaign That Urges You to "See Film Differently"

Car News / Theautochannel.com


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LONDON, May 16, 2008 -- Created by DDB London, Volkswagen"s "See FilmDifferently" campaign,continues the idea of shedding light on cinema classics. Thestraight-to-camera interviews expound conspiracy theories that expose theapparent hidden meanings in well-known films.

Volkswagen"s support of independent cinema has been pushed further thisyear, with the idents being set, not in a cinema environment as before, buton a film set. And it is not the actors and directors who are interviewed,but the people behind the scenes - the wardrobe lady, the stunt man, thecanteen chef.

Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May.

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