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Car news / VW"s New Ads Feature "Love Bug"

01.04.2008

VW"s New Ads Feature "Love Bug"

Car News / Theautochannel.com


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  • SEE ALSO: Volkswagen Pics, Prices and Specs - Volkswagen Buyers Guide
  • Washington DC March 31, 2008; The AIADA newsletter reported thatVolkswagen, which has a goal of tripling its U.S. sales by 2018, is rollingout a classic Beetle as the brand"s face and voice in a quirky TV, Web, andprint ad campaign that starts Monday.

    The campaign"s star is "Max," apristinely restored 1964 black Bug. According to USA Today, the stepped-upbrand advertising precedes Volkswagen"s introduction this year of theTiguan crossover SUV, Routan minivan, Passat CC, clean diesel Jetta TDI,and Jetta SportWagen.

    "We"re reintroducing Volkswagen to the world by usinga lovable icon that everyone will know and relate to," says Tim Ellis, VW"svice president of marketing. In the TV ads, Max speaks with a German accentand plays a talk-show host. He conducts offbeat interviews with an eclecticbatch of celebrities, including supermodel Heidi Klum.

    "If people look at it and say it"s silly, that"s a goodthing," Ellis says. "There"s so much screaming going on, you have to take achance and do something odd and silly. You"re gaining their attention and afew moments to get them to stop and think about your brand."

    For the lowestlocal dealer prices on this car, go to PriceQuotes.com, where one fast form can provide you with up tofour competitive quotes from local dealers. Recommended by TheAuto Channel.




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