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Behind the Scenes at GM: Getting Personal With the New Camaro - VIDEO STORY

GMnext presents an exclusive peek inside the Accessories Design Studio in Auburn Hills, Michigan and a sneak peek at the new Camaro.

AUBURN HILLS, MI - March 28, 2008: Whether it"s the clothes we wear, thefood we eat, or the music on our MP3 player, we all have unique individualtastes. And, we all want to put our own personal touch on everything wedo.

When it comes to big ticket purchases, we want the product to make aneven stronger personal statement. And manufacturers and retailers havegotten the message. Gone are the days when personalization choices werelimited to just your size and color preferences. Today, everything from thegrade of leather on the sofa to the surfaces on the countertops in thekitchen can be tailored to match your exact specifications.

Nowhere is this trend more pronounced than with cars, which have been astatus symbol and an extension of the owner"s personality since the 1920s.The one downside to the process of personalizing your automobile has been that youhave to buy your customized tires, spoilers and other accessories after youbuy your automobile (hence the name "aftermarket"), which can be expensive andtime-consuming.

To make it simpler, GM has created a group of Accessories DesignStudios, similar to traditional automobile design studios but focused only onpersonalized automobile items. GM is the only automaker that has these types ofstudios.

What"s the advantage? Now, you can walk into a dealership and chooseyour accessories package when you are buying or leasing your car. Theaccessories not only already meet federal safety standards, they also arecovered under your car"s warranty.

While remaining true to the car’s brand essence -- no HUMMER rimson a Cadillac, for example -- the future possibilities are endless. Withthe ability to mix-and-match tires, rims, spoilers and grilles, one day youmay be able to walk into a dealership, choose your individual accessories,and drive home with them on your automobile that afternoon.